It works….

Sometimes the simplest of words say the most…

…If it looks like it works and it feels like it works then it works…

(From the song ‘wow’ on the Snow Patrol album Final Straw)

Might seem bloody obvious to you, but this phrase says a lot to me.

…or as Steve Jobs put it…

It’s not just what it looks like and feels like. Design is how it works

(From ‘The Guts of a New Machine’)